Young Professionals Group 3000 is a quarterly event hosted by Ferrier Hodgston encouraging Melbourne based professionals to strengthen their networks.
Motherbird was commissioned to design the identity and collateral for the YPG3000 brand. Pattern, colour and a playful logotype feature in each handmade paper model. When photographed these models became the hero images of the individually themed events. Start-stop animation was used to bring the models to life within an html email campaign.