Jack Mussett was invited to speak at Semi-Permanent (Sydney) in May 2016. The crowd was 1000+ strong and had an incredible lineup featuring: Google, Uber & Facebook, Christopher Doyle, James Brown, Del Kathryn Barton, Gemma O’Brien & Jessica Hische.

Jack’s talk focused on the creative brain and how ideas happen. So often we are embedded so deeply in what we think is the creative process and the most effective way to generate ideas that we get stuck in a repetitive cycle of sameness, losing our interesting ideas along the way.