Project / Positive Posters Branding
Client / Positive Posters
Positive Posters is an international poster design campaign targeted at graphic design students, professionals and illustrators. The project aims to publish posters across cities around the world that communicate a positive social message. The project also aims to foster a dialogue between design and the greater community, engaging social issues together.
Motherbird have designed the identity and all branding collateral associated with Positive Posters. As a symbol the rabbit metaphorically represents the rapid spreading of an idea. Like the animal, the Positive Posters rabbit is intended to ‘pop-up’ unexpectedly in public places.
Visit the website designed by Motherbird, built by Cokoon.
