Brand Identity / Publication Design

Omvivo is one of Australia’s leading international designers and manufacturers of bathroom products and interiors.
Motherbird were approached to create a brand and supporting collateral for new Omvivo product Mint.

Brand Identity
Typography
Publication Design 

App Design

The National Health Services Directory (NHSD) is a comprehensive and up to date national directory of health services and provider information. Enabling users to access information from both the public and private health sectors anywhere and anytime. Motherbird partnered with the NHCCN to develop the NHSD brand, website and mobile user interfaces. A key consideration throughout this development was the accessibility and usability of the interface to its broad user base.

Brand Strategy
Brand Identity
App Design
Website Design
Design

Build by Portable
www.nhsd.com.au

Brand Identity

Offering up a unique mix of shopping, arts, and nightclub culture, the Chapel Street Precinct is a vibrant, fashionable and trendy entertainment hub.

With a great disconnect between their diverse target audience and existing branding, the Chapel Street Committee approached Motherbird to develop a new brand that reflected the vibrancy and diversity of the area, promoting it as a world-class entertainment destination.

Brand Strategy
Brand Identity
Art Direction
Creative Direction
Design 

Brand Identity

Mind Health Connect seeks to create empowerment amongst the Australian public to build a healthier, happier society. By aiding its extensive range of users in making informed choices about their and their loved ones mental health care, with the confidence that they are receiving information that is both relevant to their needs and trustworthy.

Motherbird partnered with the NHCCN to deliver the MHC brand, and website user interfaces. The MHC colour palette serves as a visual expression of the vast scope of emotion that people suffering from mental illness, and their carers, may experience throughout their personal journeys. Flowing and morphing organic forms, illustrate the journey undertaken by those looking for help and those looking to help. Shapes are adapting, transforming and growing, encouraging an optimistic and positive outlook from MHC users.

Brand Strategy
Brand Identity
Art Direction
Creative Direction
Design
Print / Digital Advertising
Website Design

Photography by Andreas Smetana
www.mindhealthconnect.org.au

Image Making

Desktop invited Motherbird to design the cover of Issue #285. The content of this issue revolved around making the transition from studying to working in the industry. The handwritten style of the image represents the notion of concept development, refinement, and frustration.

Art Direction
Creative Direction
Image Making
Typography
Design

Brand Identity

Located on Little Bourke St Melbourne, Stawell Chambers is an architecturally significant Melbourne building. Having recently being refurbished, Motherbird was approached to create an identity to give the premises new life. After researching the history of the building, an brandmark was created around 3 of the shapes in the buildings facade, forming a identity that is contemporary yet historically relevant.

Brand Strategy
Brand Identity
Design

Image Making

Computer Arts Magazine commissioned Motherbird to create artwork for the cover of Issue #199. The brief was to create an image that represented the fear designers have when switching from print design, over to digital. After creating a rough sketch, the entire object was then constructed from folded paper, photographed and digitally retouched.

Art Direction
Creative Direction
Model Making
Image Making
Photography
Retouching
 

Album Artwork

After a decade and five successful albums as lead singer of Australian cult band, The Cat Empire, Felix Riebl took some time out to pursue his solo projects. Motherbird worked collaboratively with Felix to establish his identity as a singer/songwriter. The resulting brand, debut single, album artwork and online collateral, heavily inspired by his countless worldly experiences, passions and most predominately his music.  Working with Felix on such a personal project has been an absolute pleasure.

Collage – Miles Allinson
Illustration – Jamie Edward

Creative Direction
Print Design 

Wallabies Aircraft

Qantas commissioned Motherbird to brand a Boeing 747 with a support message for Australia’s national Rugby team, the Qantas Wallabies. Working on a new canvas, this project was an exciting and unique challenge for both Motherbird and the Qantas engineers, who were responsible for applying the largest decal to date onto an aircraft in the Qantas international fleet.

Produced in the Wallabies team colours, the design flows with the contours of the aircraft. The iconic Qantas tail features a rugby ball tucked under the Kangaroo’s arm. Ready for take off.

Creative Direction
Graphic Design
Illustration
Typography
Copywriting 

Brand Campaign

Billy Blue College of Design, a school created by industry for industry. Holding true to their chief ideology that industry permeates everything they do, Billy Blue asked Motherbird to create a campaign to announce the launch of their new Melbourne Campus.

Working from the starting point of a journey, a narrative was storyboarded with a single frame each representing one of Billy Blues principles: Thinking, Making & Connecting. Paper models were constructed, photographed and retouched, becoming the hero images of the campaign. The result was a series of images that blur the line between tangible and intangible, tactile and digital. Each model was in itself a journey and a true labor of love.

Art Direction
Creative Direction
Model Making
Image Making
Photography
Retouching
Copywriting
Print / Digital Advertising
Website