Promotional Collateral

The Chapel St Precinct engaged Motherbird to produce a Members Kit to send out to all residents & business owners in the area. The project objective was to increase membership by promoting the precinct as a world class destination.

Art Direction
Creative Direction
Print Design 

Advertising Campaign

Having recently being appointed new Artist Director of Chunky Move, Anouk van Dijk created her first performance titled An Act of Now. Working with an image by Denis Darzacq Motherbird produced all collateral and advertising for the performance.

Creative Direction
Print / Digital Advertising
Typography
Design 

Photography by Denis Darzacq

Brand Campaign

Motherbird were commissioned to produce artwork to promote Chunky Move’s weekly public dance class program.
Amongst a photographic saturated performing arts industry, the aim was to stand out and not look like another performance.
Working with the quote “Dance Like Everybody’s Watching” a dynamic typographic piece was created.

Art Direction
Creative Direction
Typography
Photography
Design 

Advertising Campaign

Working with renowned choreographer Anthony Hamilton on his new piece Keep Everything, Motherbird Art Directed and produced all collateral for the upcoming show.

Art Direction
Creative Direction
Print / Digital Advertising
Typography
Design 

Photography by Byron Perry

Brand Campaign

MTV comissioned Motherbird to produce the artwork for their summer campaign, based around the theme ‘Melt’. Working with summer/carnival items, Motherbird created a set of images that blur the lines between real and surreal.

Art Direction
Creative Direction
Image Making
Photography
Retouching 

Stationery

MTV approached Motherbird to refresh their corporate stationery kit. With an open brief, Motherbird presented the idea of photocopying each staff member doing something unique to them. A set of words were then produced, giving it that ultimate MTV cheeky feel. Each MTV staff member had 2 different photocopies and 2 words each, resulting in a rather big print run. The print included 4 spot fluorescent inks.

Art Direction
Creative Direction
Typography
Copywriting 
Design 

Image Making

MTV commissioned Motherbird to produce an image that would lead people to the MTV Photobooth at Summafieldayze. The image appeared on the large digital screens at the event.

Art Direction
Creative Direction
Image Making
Model Making
Photography
Retouching 

Brand Identity

NGE (Next Generation Electrical) engaged Motherbird to create a brand identity suite that would set them apart from their competitors. Bold iconography was developed to work across the associated collateral. The result was a bright, vibrant brand that doesn’t go unnoticed.

Brand Strategy
Brand Identity
Creative Direction
Design 

Album Artwork

New Melbourne band Whitaker approached Motherbird to create the artwork for their self-titled debut album. The painterly imagery uses photographs taken on location in South America.

Art Direction
Creative Direction
Photography
Design

Brand Identity

Beyond Empathy (BE) is an award winning non-profit organisation that uses community arts and cultural development projects to influence change in individuals and communities whose lives have been disrupted by disadvantage and recurring hardship. Working chiefly, but not exclusively, with indigenous Australians,
BE commissioned Motherbird to refresh their branding and market placement to reflect their growing reach.